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Företagsledning & ledningsprinciper

Format: Häftad (Paperback / softback)
Språk: Engelska
Antal sidor: 60
Utgivningsdatum: 2011-05-17
Förlag: LAP Lambert Academic Publishing
Illustrationer: black & white illustrations
Dimensioner: 229 x 152 x 4 mm
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Antal komponenter: 1
Komponenter: Paperback
ISBN: 9783844328714

Brand Image

Name: Brand Image
Price: 688.00 SEK
Availability: InStock
Author: Iliyana Popova
ISBN: 9783844328714

An Application to the Hospitality Industry

av Iliyana Popova

Häftad, Engelska, 2011-05-17

688

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A strong image is one of the key long-term success factors for a brand. After examining the meaning and the function of a brand, this research suggests how to improve its image. In particular, the book analyses the essential elements in managing a successful hotel brand. It evaluates the differentiating strategies to stay competitive and attract more guests. An emphasis is placed on the advantages achieved by building emotional connections and encouraging long-term relationships with customers. As empirical evidence, a study was undertaken to determine the impact that emotions play in the consumers' purchasing decision with a lodging facility. This research would be useful for hospitality professionals to better understand guests' needs and take adequate steps to improve their experiences. Consequently, they would be able to attract more loyal customers, increase their revenues and brand recognition.

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