A Practical Guide to Corporate Communications (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
140
Utgivningsdatum
2011-10-09
Förlag
LAP Lambert Academic Publishing
Illustrationer
black & white illustrations
Dimensioner
229 x 152 x 8 mm
Vikt
213 g
Antal komponenter
1
Komponenter
Paperback
ISBN
9783846516096
A Practical Guide to Corporate Communications (häftad)

A Practical Guide to Corporate Communications

For Students and Professionals

Häftad Engelska, 2011-10-09
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A Practical Introduction to Corporate Communications is written to ground students and professionals in the art of using communication to achieve corporate objectives. It is written in do-it-yourself style, with practical examples and tasks to help the user learn how to network people, process and plans in order to enhance business growth. The author distinguishes corporate communication as a distinct and increasingly important genre of public relations and takes the reader through the basics of public relations, research, analysis, budgeting, objectives, strategy, tactics, implementation and control. A generous section of the book discusses the practice of media relations. Typical challenges in developing and managing corporate communications programs for small, medium and giant business organizations are presented in major sections of the book.
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