At the heart of MENDO is the love of pure design. Before establishing the inspirational concept store and go-to flagship bookstore for style-conscious bibliophiles in Amsterdam in 2002, founders Roy Rietstap and Joost Albronda were accomplished graphic designers with an eye for innovation and entrepreneurship. Thus, a brilliant retail concept was created in the form of the MENDO of today. The collaboration of teNeues x MENDO is a synergy on many levels-a premier international publisher of illustrated books on culture combining with trendsetting designers with a great love for beautiful, asthetically-minded books- housed in a one-of-a-kind global bookstore. If you look closely, you will see that the simple, elegant black walls are actually made of precise stacks of books-an idea that is typical Amsterdam!