- Inbunden (Hardback)
- Antal sidor
- Premium ed.
- Callisto Publishers GmbH
- 682 colour, 186 b&w
- 404 x 305 x 51 mm
- Antal komponenter
- 5811 g
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History, Design & Identityav M C Huhne1259
Why does Pan Am's blue globe retain its cult status although the airline went bankrupt long ago? This unprecedented analysis explores the history and strategies that created a truly triumphant brand. Pan Am: History, Design & Identity is an inspired tribute to one of the most influential companies of the 20th century and a superbly told cultural history of American modernism. It is the captivating story of an airline company that refused to consider anything impossible and single-handedly revolutionised air travel. From modest beginnings in the late 1920s, Pan Am developed into the world's best known airline with astonishing speed. Its rapid rise was accompanied by highly effective publicity campaigns which featured some of the best design and advertising in the industry. Pan Am plays a significant role in American popular culture and many of its iconic designs have remained in our collective memory down to the present day. The book takes the reader on a journey into the daring world of early air travel, follows the first crossings of the Atlantic and Pacific oceans, investigates commercial aviation during World War II, and gives a feeling of the thrill of the jet age when a plane ticket started to become more affordable for the general public and mass tourism took off. A spellbinding visual storyline featuring more than 900 photos and illustrations supplements the meticulously researched text, allowing readers to retrace for themselves Pan Am's resourceful marketing and design initiatives. No expense has been spared to reproduce this critical part of American cultural history: many museums and private collectors co-operated and Callisto's production manager supervised the digitalisation and recorded the properties of much of the original commercial art reproduced in this book, taking note of any special colours or other significant characteristics. To enable the reader to enjoy them with the same intensity Pan Am's customers did many years ago, this edition features additional varnishes and Pantone colours to simulate originals as closely as feasible. The result is a book that presents all commercial art with unparalleled accuracy and vivacity. Conceived by internationally recognised art book publisher Callisto and designed by distinguished Berlin-based designer Yvonne Quirmbach, Pan Am: History, Design & Identity was produced in a renowned printing facility in northern Italy on deluxe 200 g Fedrigoni paper.
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Fler böcker av M C Huhne
M C Huhne
A super stylish journey: The ultimate sourcebook for the best airline graphic design This edition rounds up the most imaginative, influential and surprising designs of the airlines' commercial art from the golden age of flying." It provides a...
Recensioner i media
"Pan Am's soaring brand image comes alive"--Adweek "Timeless"--Die Zeit "The book examines the company's attention to its visual identity, from vivid posters of distant destinations, to modernist architecture for its terminals"--Hyperallergic.com "The best book ever written on any airline - Pan Am or otherwise."--Jeff Kriendler, Former Pan Am vice president for corporate communications "This book belongs on every travel lover's shelf"--USA Today "High-Flying Design"--Steven Heller "What a book! The more you scrutinize it, the more interesting it gets."--Frankfurter Allgemeine Zeitung "Pan Am's history is well documented, but never before has it been done so beautifully or so thoroughly as in a new coffee table book from Callisto. The result is a treasure trove of travel nostalgia that anyone from design aficionados to history lovers to modern-day vagabonds are sure to enjoy."--VOGUE "A jumbo-sized design book explores why, long after the company's demise, its blue globe is still considered a pop culture icon."--Departures Magazine "Besides a comprehensive history of the airline, H hne has hit the photographic, presenting scads of historical images."--realclearlife.com "An excellent book that captures Pan Am's pioneering spirit in the design, advertising and publicity strategies of the airline."--Novum World of Graphic Design "A masterpiece"--Airways magazine "Glorious"--The Guardian "Fasten your seatbelt and prepare to enjoy this brilliant history of the world's most glamorous airline"--Daily Mail "A time when flight and art made magic"--The Boston Globe "The book by German publisher Callisto will have you cringing at the current state of air travel - and longing for the glory days when flying was still exclusive."--Bloomberg "The airline's identity still resonates."--Design Observer "Historians may include the book among their guilty pleasures."--Perspectives on History, the Newsmagazine of the American Historical Association "A fantastic book"--The New Zealand Herald
Matthias C. H hne: the author is a property developer and owner of Callisto Publishers. His primary occupation since graduating from Harvard College in 1989 has been the development of high quality commercial and residential real estate projects. H hne left his position as project manager with U.S. real estate pioneer Gerald D. Hines to found his own award-winning development company in 1996, and an architectural services firm a few years later. He collects and supports modern art as well as North American native art, and takes a special interest in commercial design and the history of architecture. So far, Huhne's books have received numerous glowing reviews in leading media around the world.