Payments Bank (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
132
Utgivningsdatum
2019-10-09
Förlag
LAP Lambert Academic Publishing
Medarbetare
Gupta, Sachin
Illustrationer
Black & white illustrations
Dimensioner
229 x 152 x 8 mm
Vikt
204 g
Antal komponenter
1
Komponenter
2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam
ISBN
9786200438201
Payments Bank (häftad)

Payments Bank

A Modern Approach Towards Cashless India

Häftad Engelska, 2019-10-09
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"I dream of a digital India where knowledge is strength and empowers the people- Prime Minister Narendra Modi". Chief rationale of the digital revolution is to modernize India into a universal digitized hub by digital connectivity and skill enhancement with plentiful other incentives to make the homeland powerful in the field of technology. The spectacular progression of Payments Bank has contributed to making India a cashless & digital economy. Payments Bank is a new model of bank introduced by Reserve Bank of India. People have started shifting from traditional banking to modern or e-banking approach.An effort was made to measure the impact of promotion on consumer behavior in this book with special reference to adoption and rejection. A comparative study of Paytm and BHIM has been taken in this book. Digital payments got new momentum through demonetization. Payment applications are a new phenomenon that arises a need to research whether the promotional strategies are capable enough to compel the consumers to adopt or reject. I am sure that this book shall leave a significant social relevance for marketers as well as to consumers.
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