- Häftad (Paperback / softback)
- Antal sidor
- LAP Lambert Academic Publishing
- Black & white illustrations
- 229 x 152 x 6 mm
- Antal komponenter
- 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam
- 150 g
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Value Based Management
An analysis of The Daily Sun and Cadbury Plc, Nigeria689Skickas inom 10-15 vardagar.
Gratis frakt inom Sverige över 159 kr för privatpersoner.Value Based Management (VBM) focuses solely on theories and practice of management, advertisement and marketing in organizations, with innovation at the forefront. This book contains tools to help business managers define opportunities, discover new ideas, develop unique designs, and demonstrate innovation. It also includes management concepts that have been proven to work at large companies like Toyota, HP and Microsoft. The author based his recommendations on research knowledge and findings from past and existing challenges to business growth. Major aspects of management, innovation and value-based marketing were discussed for the benefit of Cadbury Plc and Daily Sun, Nigeria. More importantly, the book includes a clear and thorough explanation of the necessary critical tools for value creation in business. It discussed the effectiveness of persuasive advertising and strategic management in improving earnings and creating sustainable competitive advantage.
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