Value Based Management (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
96
Utgivningsdatum
2020-06-03
Förlag
LAP Lambert Academic Publishing
Illustrationer
Black & white illustrations
Dimensioner
229 x 152 x 6 mm
Vikt
150 g
Antal komponenter
1
Komponenter
2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam
ISBN
9786202666381
Value Based Management (häftad)

Value Based Management

An analysis of The Daily Sun and Cadbury Plc, Nigeria

Häftad Engelska, 2020-06-03
689
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Value Based Management (VBM) focuses solely on theories and practice of management, advertisement and marketing in organizations, with innovation at the forefront. This book contains tools to help business managers define opportunities, discover new ideas, develop unique designs, and demonstrate innovation. It also includes management concepts that have been proven to work at large companies like Toyota, HP and Microsoft. The author based his recommendations on research knowledge and findings from past and existing challenges to business growth. Major aspects of management, innovation and value-based marketing were discussed for the benefit of Cadbury Plc and Daily Sun, Nigeria. More importantly, the book includes a clear and thorough explanation of the necessary critical tools for value creation in business. It discussed the effectiveness of persuasive advertising and strategic management in improving earnings and creating sustainable competitive advantage.
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