True (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
102
Utgivningsdatum
2020-08-04
Förlag
True. a Technique for Finding Insights.
Illustrationer
Black & white illustrations
Antal komponenter
1
Komponenter
420:B&W 5 x 8 in or 203 x 127 mm Perfect Bound on White w/Matte Lam
ISBN
9788797189931
True (häftad)

True

A Technique For Finding Insights.

Häftad Engelska, 2020-08-04
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Great ideas spring from great insight. This brief book unveils the three simple steps to uncover the human insights and unlock universal truths that will give you a springboard for greater ideas.Leaders, strategists, consultants, comms planners, creatives and designers in any field can with this book have the advantage of having better insights to have better ideas.CONTENTSPrologue IntroductionA Brief History of Insights in AdvertisingWhat is a TRUE Insight, Anyway? The Insight OpticStep One: Identify Your InsightStep Two: Simplify Your InsightStep Three: Amplify Your InsightStay on the Outlook for Insights ConclusionSources & Resources
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