Format
Häftad
Språk
Engelska
Antal sidor
214
Utgivningsdatum
2015-02-03
Upplaga
1
Förlag
Studentlitteratur AB
Dimensioner
245 x 170 x 10 mm
Vikt
471 g
SAB
Qbl
ISBN
9789144104850
Sustainable marketing (häftad)

Sustainable marketing

(1 röst)
Häftad Engelska, 2015-02-03
344
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How can we as consumers, company leaders or students have our needs met without adventuring the possibilities of future generations having their needs met?
During recent years, the interest in sustainability issues in general and sustainable companies in particular has increased considerably, among consumers as well as company leaders, politicians, journalists and other groups. So far, there has been a lack of scientific literature reflecting a marketing perspective on the sustainability dimension. This book is the authors" attempt to fill that void and contribute to making sustainability an integral part of marketing, for instance in business models, brands, and marketing communication.

Honourable mention - Marketing Book of the Year 2014
The Swedish version of the book was rewarded a special prize in The Swedish Marketing Foundation"s annual distinction Marketing Book of the Year in 2014.
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