Format
Häftad
Språk
Svenska
Antal sidor
304
Utgivningsdatum
2017-05-15
Upplaga
1
Förlag
Studentlitteratur AB
Dimensioner
223 x 155 x 15 mm
Vikt
388 g
ISBN
9789144116242
Brand Theories - - Perspectives on brands and branding (häftad)

Brand Theories - - Perspectives on brands and branding

Häftad Svenska, 2017-05-15
377
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Brand Theories offers a multifaceted understanding of brands and branding. The purpose of the book is to provide the reader with a more advanced knowledge, by treating brands and branding from three different perspectives: a brand management perspective, a consumer perspective, and a critical perspective.

By allowing readers to shift perspectives, the book offers the unique opportunity to analyze and understand brand phenomena/branding practices from several angles at the same time. It thereby encourages a more reflective and nuanced approach, compared to many traditional brand management text books. Brand Theories primarily targets bachelor and master students in marketing, but would also be most interesting and useful to marketing and branding practitioners.
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