Marketing & sustainability : why and how sustainability is changing current marketing practices (häftad)

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Format: Häftad
Språk: Engelska
Antal sidor: 271
Utgivningsdatum: 2020-02-07
Upplaga: 1
Förlag: Studentlitteratur AB
Dimensioner: 17 x 206 x 155 mm
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SAB: Qblb
ISBN: 9789144139869

Marketing & sustainability : why and how sustainability is changing current marketing practices

Name: Marketing & sustainability : why and how sustainability is changing current marketing practices
Price: 423.00 SEK
Availability: InStock
Rating: 3 (2 reviews)
Author: Hugo Guyader, Mikael Ottosson, Anders Parment
ISBN: 9789144139869

av Hugo Guyader, Mikael Ottosson, Anders Parment

(2 röster)

Häftad, Engelska, 2020-02-07

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This book aims to equip business students and marketing practitioners with a thorough understanding of sustainability issues. It uses contemporary cases and useful conceptualizations from recent research to provide a toolbox that help the reader understand how to deliver value to today"s consumers, while considering the well-being of future generations.

Marketing & Sustainability raises important questions concerning the impact of (over)consumption, production, distribution, and communication, all key marketing activities, on socio-environmental challenges in the world - such as climate change and natural resource depletion.

Servitization, dematerialization of consumption, the emergence of the circular economy paradigm, the platform-based sharing economy paradigm and the use of sharing schemes and platform-based exchanges of existing market goods are all dealt with in this book, which will make a lot of sense for students, marketers and other professionals who are aware of and striving for sustainable growth.

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