Marketing & Sustainability - Why and how sustainability is changing current marketing practices (häftad)
Format
Häftad
Språk
Engelska
Antal sidor
272
Utgivningsdatum
2020-02-01
Upplaga
1
Förlag
Studentlitteratur AB
SAB
Qblb
ISBN
9789144139869
Marketing & Sustainability - Why and how sustainability is changing current marketing practices (häftad)

Marketing & Sustainability - Why and how sustainability is changing current marketing practices

Häftad Engelska, 2020-02-01
322
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This book aims to equip business students and marketing practitioners with a thorough understanding of sustainability issues. It uses contemporary cases and useful conceptualizations from recent research to provide a toolbox that help the reader understand how to deliver value to today"s consumers, while considering the well-being of future generations.

Marketing & Sustainability raises important questions concerning the impact of (over)consumption, production, distribution, and communication, all key marketing activities, on socio-environmental challenges in the world - such as climate change and natural resource depletion.

Servitization, dematerialization of consumption, the emergence of the circular economy paradigm, the platform-based sharing economy paradigm and the use of sharing schemes and platform-based exchanges of existing market goods are all dealt with in this book, which will make a lot of sense for students, marketers and other professionals who are aware of and striving for sustainable growth.
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