Product-focused sales are dead, solution sales are dying, and web-based sales are on the rise. For the first time ever the customer is now (almost) as well informed
about your offering as you are, and also more demanding than ever before. It's time to change, so we're wondering: Is your organization ready for the new sales
paradigm: Value based selling?
This book is intended for executives who want to make that change. More and more companies are deciding to exploit the potential of digitalization while also
maintaining perceived value for the customers, thus retaining or increasing prices and margins on selected parts of their business.
