Detective Marketing (häftad)
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
180
Utgivningsdatum
2001-01-01
Förlag
Stefan Engeseth Publishing,sweden
Originalspråk
Swedish
Medarbetare
Cederquist, Jan
Illustratör/Fotograf
Magnus Eriksson
Illustrationer
Black & white illustrations
Dimensioner
203 x 126 x 11 mm
Vikt
200 g
Antal komponenter
1
Komponenter
4:B&W 5 x 8 in or 203 x 127 mm Perfect Bound on Creme w/Gloss Lam
ISBN
9789163113895
Detective Marketing (häftad)

Detective Marketing

Creative Common Sense in Business

Häftad Engelska, 2001-01-01
129
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"Some really good examples of business metaphors" TOMPETERS!
"There are a number of good ways to get an idea. Sleep on it, go for a walk or read Stefan Engeseth's new book. The sleeping and walking ways will be greatly enhanced if you read Detective Marketing first." AL RIES, CHAIRMAN, RIES & RIES
"In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection." CLAES ANDREASSON, DIRECTOR, ABSOLUT AKADEMI, THE ABSOLUT COMPANY
"Straightforward thinking. It's thought provoking. He's taking the Pepper's One-to-One philosophy a step forward." BRAND REPUBLIC
"Totally crap!!!" ANONYMOUS CRITIC

ABOUT THE BOOK:
This book is base on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is, Detective Marketing can help you grow.
ABOUT THE AUTHOR:
Stefan Engeseth has been called everything from consultant to chaos pilot. A well known lecturer and writer, Stefan has built a solid reputation as a sort of 'Jonathon Livingston Seagull' of the business world. Over the years, he has worked with such diverse companies as Letsbuyit.com and the Swedish Postal Service. He has held over 500 lectures and workshops internationally at corporations and academic institutions attended by the University of Stockholm, Pace University (New York), IIU, IIR, BMW, J Walter Thompson, Leo Burnett, Daimler Chrysler, Ericsson, Berghs School of Communication, Public Relations and Pharmacia Corporation. He has also taken part in the Oresund Consulate's reference group on the Oresund bridge between Sweden and Denmark - one of the largest projects of its kind in Europe. He writes articles for international business magazines.
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In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. Using simple, yet thought-provoking examples, he manages to inspire both creativity and clear-sightedness. His hypothetical cases use humor to tickle the imagination and to shed new light on the role of common sense in marketing and communications. Claes Andreasson Director, Absolut Akademi, The Absolut Company In business, being ahead of your time is good. Being ahead of Coca-Cola is revolutionary. Stefan Engeseth, the author of Detective Marketing, has an uncanny ability to predict trends. A number of hypothetical cases in his book have already become reality. The most far-out of these is a plan for delivering Coca-Cola on tap to private households. A year after the book's publication, the Coca-Cola company announced a pilot project for doing just that. Steve Strid In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. Using simple, yet thought-provoking examples, he manages to inspire both creativity and clear-sightedness. His hypothetical cases use humor to tickle the imagination and to shed new light on the role of common sense in marketing and communications. Claes Andreasson Director, Absolut Akademi, The Absolut Company

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Övrig information

About the Author Many call me a chaos pilot, in which case this book is my request for a landing permit for innovation. I like to think of myself as a student of life. As a student, I write articles, lecture, teach, socialize with interesting people and learn through mentors. My marketing experience comes from a number of advertising agencies and e-commerce companies. I'm a self-made entrepreneur, the library is my university and southern Sweden has been my college of common sense. Experience of marketing comes from working at a number of advertising agencies. I've held hundreds of lectures at corporations and academic institutions attended by The University of Stockholm, IIU, J. Walter Thompson, Leo Burnett, McCann-Erickson, DaimlerChrysler, Ericsson, Europolitan, Birka, BMW, Skanska, Annonsorforeningen, Berghs School of Communication, IIR, Conferator, SEB, Lowe Brindfors Advertising, Pharmacia Corporation, ICL, KF, Statoil and Telia. I've held thousands of workshops for all kinds of companies. I also took part in the Oresund Consulate's reference group on the Oresund bridge between Sweden and Denmark - one of the largest projects of its kind in Europe. My most valuable experience, however, is what I've learned from everyday life and the people I've met along the way. This is why I'm looking forward to meeting you in this book.