Why we need Mystery Shopping! (häftad)
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Format
Häftad
Språk
Engelska
Antal sidor
51
Utgivningsdatum
2015-05-13
Förlag
Better Business Books
Översättare
Lena Cederlöf
Medarbetare
Gilbert, Harvey (red.)
Illustratör/Fotograf
Isabelle Wester Kågelius
Dimensioner
170 x 119 x 5 mm
Vikt
79 g
SAB
Qbla
ISBN
9789163316531

Why we need Mystery Shopping!

av Lina Thomasdotter Schölin, Veronica Boxberg Karlsson
Häftad,  Engelska, 2015-05-13
129
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The book explains the mystery shopping method in detail, and how employees can benefit from that the mystery shopping method is used in their companies. The book illustrates how the mystery shopping method can be used in any industry, the myths and pitfalls, and how successful mystery shopping programs should be developed and performed, to be beneficial for the company, the customers, and the employees. Mystery shopping can support generating better service, quality, management and profit in the company. The book is also describing the mystery shopping industry ethical guidelines and standards. The book is written by two of the mystery shopping industry veterans, Veronica Boxberg Karlsson (founder of MSPA Europe) and Lina Schölin (vice President at Better Business World Wide) with the purpose to explain the concept for employees who will be evaluated by mystery shoppers, and to assure that the concept is used properly. Using the mystery shopping method correctly, gives the management a tool for objective and structured feedback, enabling employees to develop in their work.
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