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Great book for contact marketing!
This book is a must have if you are interested in marketing and sales, I have a collection of the worlds greatest persuasion books, and this book has been added to them.
What I found in this book, is that it does classify the audience/receiver as one type , studies the sophisticated educated audience, and gives insightful strategies to marketing/selling from a rhetorical perspective,
which I say the study of successful natural persuaders, what they do and mostly say, before and d...
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