How to win in key account management : experiences of a scarred KAM (häftad)
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Format
Häftad
Språk
Engelska
Antal sidor
236
Utgivningsdatum
2017-01-12
Upplaga
1
Förlag
BoD
Illustrationer
Black & white illustrations
Dimensioner
220 x 155 x 14 mm
Vikt
380 g
Antal komponenter
1
Komponenter
Paperback
SAB
Qblbc
ISBN
9789176994085

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How to win in key account management : experiences of a scarred KAM (häftad)

How to win in key account management : experiences of a scarred KAM

av Jan Lind
Häftad Engelska, 2017-01-12
129
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There is a growing requirement for truly successful and effective Key Account Management (KAM) in the ever increasingly competitive global market. Increased digitalization requires improved personal communication to make a difference. Key account business is made between people. Stakes are high. The potential reward with a key account is tremendous while cost of people is considerable and the required time to get to success is getting shorter and shorter.

This is not a theoretical book. It is all about how to do it in real life. Regardless if you are a beginner or if you are already experienced in the business, there are ideas and inspiration to pick up.

The reader gets a lot of practical tips:
How to analyze, plan and influence.
How to work in teams, local and global.
How and when to look at partnership.
How to sell professionally and effectively.
How to set pricing, negotiate and follow up.
How to manage problems.
How to use the right attitude.
How to increase the probability to win in every step.

Everything explained in a down to earth language, with a lot of examples and a twinkle in the eye.

Whether you take the book from scratch and do everything in it, or use your current work methods and add or change what can be improved, it will help you in increasing the probability to win.

And that is what it is all about.
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