'Fur' is the first major fashion book ever published on the oldest, most prescious, controversial and symbolic ? and at present the hottest and most fashionable ? of all human attires. The book reveals the fascinating history of this original fabric and also dwells extensively on eternal dilemma and endless controversy connected with fur in latter years, going quite deeply into this complicated moral problem. First and foremost, however, 'Fur' deals with the fashion aspects of fur and the sensational comeback and creative and technical revolution in this material over the past ten and particularly the past five years. 'Fur' is a visually powerful book that includes two newly photographed stories as well as a rich and unique archive material of fur-clad stars, historic as well as contemporary, and a large number of historic art works featuring fur. Around 50 prominent figures in the fur and fashion businesses worldwide have been interviewed for the book, including a number of major fashion stars. In the global fashion business, there is great anticipation for the book, with much expected publicity.