Working with Business for Meaningful Findings
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Köp båda 2 för 2903 krPer Vagn Freytag is Professor of Marketing at the University of Southern Denmark. His main area of research is business-to-business marketing, specifically segmentation and portfolio planning, with a focus on dyads and understanding collaboration between firms. Throughout his career he has been heavily involved in substantial knowledge-sharing and collaboration activities between universities and public and private firms. Louise Young is Emeritus Professor of Marketing at the University of Western Sydney and Visiting Professor of Marketing at the University of Southern Denmark. Her main focus is business-to-business marketing and is widely known for her work on trust and cooperation in business relationships. She has also worked in the areas of innovation in networks, idea and resource innovation, the industrial selling process, relationship building through professional networking, alienation in channels of distribution and relational commitment. ;
Preface.- Introduction.- Part 1 - Frameworks for Conceptualizing and Designing Research.- Chapter 1 - An Abductive Non-Linear Framework for Undertaking Conceptual and Empirical Research within a Critical Realist Perspective.- Chapter 2 - Abduction: Theory and Practice.- Chapter 3 - Understanding the Process of Empirical Business Studies: The Influence of Methodological Approaches.- Chapter 4 - The Palette of Different Literature Reviews.- Part 2 - Methods for Research Design and Information Capture.- Chapter 5 - Using Workshops in Business Research: A Framework to Diagnose, Plan, Facilitate and Analyse Workshops.- Chapter 6 - Looking at Talking Pictures of Business Relationships: Images of Methodology .- Chapter 7 - Multiple Multi-Method Systematic Observation: Theory and Practice.- Chapter 8 - Interviewing Like a Researcher: The Powers of Paradigms.- Chapter 9 - The Use of Experiments in Business Studies.- Part 3 - Transformation, Analysis and Interpretation of Information.- Chapter 10 - Assessing Quality of Qualitative and Case Study Research.- Chapter 11 - Tangible Models of Business.- Chapter 12 - Technological Advances in Communicating Research, Data Analysis and Displays .- Chapter 13 - Automated Semantic Analysis of Qualitative Marketing Data.- Part 4 - The Way Forward - Methods for Future Development of Research.- Chapter 14 - A Critical-Theoretical Approach to Studying Power Relations Through Vignettes.- Chapter 15 - Improvising in Research - Drawing on Theater Practices.- Chapter 16 - Agent-Based Simulation Models as a Research Method.