The 21st-Century Opportunity
India Now!; Why India?; Understanding Indians and Indian Business; The Domestic Market; Which Products and Services Are Required and Which Sectors Are the Best to Address, and Why?; Barriers to Entry and How to Overcome Them; Creating the Business Case and the Business Plan; How to Enter the Market: Partnership, Joint Venture, Do It Yourself; Sales and Marketing in India; Staffing in India and Global Talent Management; Next Steps: Turning These Insights into Real Business Advantage; India Tomorrow.