Inside Her Pretty Little Head (häftad)
Fler böcker inom
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
256
Utgivningsdatum
2012-06-08
Förlag
Marshall Cavendish International (Asia) Pte Ltd
Dimensioner
215 x 135 x 20 mm
Vikt
297 g
Antal komponenter
1
ISBN
9789814382236

Inside Her Pretty Little Head

A New Theory of Female Motivation and What it Means for Marketing

av Jane Cunningham, Philippa Roberts
Häftad,  Engelska, 2012-06-08
114
Köp
Spara som favorit
  • Skickas från oss inom 2-5 vardagar.
  • Fri frakt över 249 kr för privatkunder i Sverige.
Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same. A deep understanding of the differences between men and women leads to more relevant, meaningful ideas that will contribute significantly to a brand's success. Derived from the latest research on gender, readers will learn that women judge and purchase goods and services by four main codes: altruism, aesthetic, ordering, and affinity. This essentially new approach provides the tools, clear constructs, and case studies to help companies take full advantage of the opportunities offered by gender-based marketing.
Visa hela texten

Passar bra ihop

  1. Inside Her Pretty Little Head
  2. +
  3. Slow Productivity

De som köpt den här boken har ofta också köpt Slow Productivity av Cal Newport (häftad).

Köp båda 2 för 313 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

  • Brandsplaining

    Brandsplaining

    Jane Cunningham, Philippa Roberts

    'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how t...

    151
    Köp
    Skickas inom vardagar.
  • The Daring Book for Boys in Business

    The Daring Book for Boys in Business

    Jane Cunningham, Philippa Roberts

    Why is it that some companies/brands succeed with women and others don't? In sectors as valuable as telecoms, financial services, consumer electronics, cars, technology, gaming and utilities, women consistently report low levels of interest, ...

    190
    Köp
    Skickas inom vardagar.

Du kanske gillar