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The Invisible Computer
Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution
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...the bible of 'post-PC' thinking. * Business Week * Don Norman has established himself as high technology's leading thinker on user interfaces and on why PCs are too complex. * Wall Street Journal *
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Business Week has named Don Norman as one of the world's most influential designers. He has been both a professor and an executive: he was Vice President of Advanced Technology at Apple; his company, the Nielsen Norman Group, helps companies produce human-centered products and services; he has been on the faculty at Harvard, the University of California, San Diego, Northwestern University, and KAIST, in South Korea. He is the author of many books, including The Design of Everyday Things, The Invisible Computer (MIT Press, 1998), Emotional Design, and The Design of Future Things.