Mastering Data Mining (häftad)
Format
Häftad (Paperback)
Språk
Engelska
Serie
Computer Science
Antal sidor
512
Utgivningsdatum
2000-01-01
Upplaga
1
Förlag
Wiley
Medarbetare
Linoff, Gordon
Illustratör/Fotograf
illustrations
Illustrationer
Ill.
Dimensioner
235 x 190 x 30 mm
Vikt
740 g
Antal komponenter
1
Komponenter
Contains Online resource
SAB
Qblb,Pud
ISBN
9780471331230
Mastering Data Mining (häftad)

Mastering Data Mining

The Art and Science of Customer Relationship Management

Häftad, Engelska, 2000-01-01

Slutsåld

Assuming readers know the basic techniques of data mining, the authors focus on how to best apply these techniques to real business cases. They start with simple applications and work up to the most powerful and sophisticated examples over the course of about 20 cases.
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Recensioner i media

I give it full marks for both content and value for money...(Computer Bulletin - Book of the month, March 2001)

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Övrig information

MICHAEL J. A. BERRY mjab@data-miners.com and GORDON S. LINOFF gordon@data-miners.com are the founders of Data Miners Inc., a respected data mining consultancy. When not actively engaged in data mining projects, they present classes and seminars that have been well received around the world.

Innehållsförteckning

SETTING THE FOCUS. Data Mining in Context. Why Master the Art? Data Mining Methodology: The Virtuous Cycle Revisited. Customers and Their Lifecycles. THE THREE PILLARS OF DATA MINING. Data Mining Techniques and Algorithms. Data, Data Everywhere... Building Effective Predictive Models. Taking Control: Setting Up a Data Mining Environment. CASE STUDIES. Who Needs Bag Balm and Pants Stretchers. Who Gets What? Building a Best Next Offer Model for an Online Bank. Please Don't Go! Churn Modeling in Wireless Communication. Converging on the Customer: Understanding Customer Behavior in the Telecommunications Industry. Who Is Buying What? Getting to Know Supermarket Shoppers. Waste Not, Want Not: Improving Manufacturing Processes. The Societal Context: Data Mining and Privacy. Index.