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I en värld som präglas av ständig förändring, oförutsägbarhet och kaos blir förmågan att kunna kommunicera allt viktigare. I den här boken tas ett samlat grepp om det snabbväxande kunskapsområdet strategisk kommunikation, dvs. organisationers medv...

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I den moderna demokratin är mediernas ställning central. Demokratins vitalitet och kvalitet är i hög grad beroende av hur den politiska kommunikationen mellan det politiska systemet, medierna och medborgarna ser ut. Demokratins ideal om en fri inf...

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Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business mod...

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Strategisk kommunikation har diskuterats ända sedan retoriken växte fram under antiken. Därefter har strategisk kommunikation haft många namn beroende på synsätt och inriktning, till exempel propaganda, public relations, intern marknadsföring elle...

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Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disci...

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This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to ...

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Nominerad till Årets HR-bok 2009! Den här banbrytande boken visar hur en organisation på bästa sätt bygger upp sin kriskommunikation, fördelat på de tre olika faserna före, under och efter en kris. Den bygger på aktuell forskning och teori varvas ...

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Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic...

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Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disci...

Läs mer »

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business mod...

Läs mer »

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to ...

Läs mer »

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.Strategic Communication begins by explaining the fundamental concepts related to c...

Läs mer »

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.Strategic Communication begins by explaining the fundamental concepts related to c...

Läs mer »

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business mod...

Läs mer »

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business mod...

Läs mer »

När Öresundsbron invigdes år 2000 nådde förväntningarna på dansk-svensk integration sin kulmen. Prognoser och framtidsspekulationer haglade. Nyhetsbrev, reklamkampanjer, webbplatser och konferenser producerades på löpande band. Öresundsbron förena...

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