Alan R Andreasen - Böcker

This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teen...

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Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Al...

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Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applie...

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For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

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"This is a brilliant explanation of how social marketing can address upstream issues... As the author points out, too often people think of the downstream applications of social marketing. This book is the only one in this camp, and it does a very...

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"This is a brilliant explanation of how social marketing can address upstream issues... As the author points out, too often people think of the downstream applications of social marketing. This book is the only one in this camp, and it does a very...

Läs mer »

Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applie...

Läs mer »