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Anne L Roggeveen - Böcker

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  1. Shopper Marketing and the Role of In-Store Marketing

    av Dhruv Grewal, Anne L Roggeveen, Jens Nordfalt

    Inbunden, Engelska, 2014-08-20
    1804
    Köp
    Skickas från oss inom 5-8 vardagar.
    Shopper Marketing and the Role of In-Store Marketing

    This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing and the Role of In-Store Marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past se...

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