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Benjamin Julien Hartmann - Böcker

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  1. Unboxing marketing : creating value for consumers, firms, and society

    av Benjamin Julien Hartmann, Jacob Östberg, Anders Parment, Cecilia Solér

    Häftad, Engelska, 2020-02-04
    402
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    Unboxing marketing : creating value for consumers, firms, and society Provläs!

    How can marketing create value for consumers, firms, and society? What are the major societal trends that shape contemporary marketing? How and why has marketing become so influential that consumption now defines our entire culture? How can market...

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