Bob Heyman - Böcker

The authors--cofounders of a pioneer Internet marketing firm--detail the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtually every industry for creating, conducting, managing, and executing online auc...

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This introductory text focuses on the underlying generic issues of risk management in health care. It allows the reader to analyse risk management issues, and to critically evaluate the claims made about existing and new technologies, in an inform...

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With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Marketing by the Numbers shows readers how to implement, evaluate, and utilize key analyti...

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