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Bobby J Calder - Böcker

Visar alla böcker av Bobby J Calder. Handla med fri frakt och snabb leverans!

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  1. Kellogg on Advertising and Media

    av Bobby J Calder

    Inbunden, Engelska, 2008-05-01
    236
    Köp
    Skickas från oss inom 5-8 vardagar.
    Kellogg on Advertising and Media

    In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- inclu...

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  2. Kellogg on Integrated Marketing

    av Dawn Iacobucci, Bobby J Calder

    Inbunden, Engelska, 2002-11-01
    404
    Köp
    Skickas från oss inom 5-8 vardagar.
    Kellogg on Integrated Marketing

    This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art...

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  3. Kellogg on Advertising and Media E-bok

    av Bobby J Calder, Philip Kotler

    E-bok (LCP), Engelska, 2012-06-29
    286
    Ladda ned
    Läs i Bokus Reader för iOS och Android.
    Kellogg on Advertising and Media

    In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- inclu...

    Läs mer »

  4. Brands: An Integrated Marketing, Finance, and Societal Perspective

    av Bobby J Calder

    Häftad, Engelska, 2020-11-16
    973
    Köp
    Skickas från oss inom 3-6 vardagar.
    Brands: An Integrated Marketing, Finance, and Societal Perspective

    Brands: An Integrated Marketing, Finance, and Societal Perspective draws on research on the marketing-finance interface to suggest how marketing and finance can become better aligned. The overriding issue is how to use the power of brands to link ...

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