Brian McDonald - Böcker

At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed...

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The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world ov...

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Space Place Life is the first in a series of books drawing on the expertise of the Academy of Urbanism. This book examines the concepts that are core to the academy; the way that urban space is designed, the quality place created by the buildings ...

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Space Place Life is the first in a series of books drawing on the expertise of the Academy of Urbanism. This book examines the concepts that are core to the academy; the way that urban space is designed, the quality place created by the buildings ...

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Urban Identity is the second in the successful Learning from Place series that draws upon the wealth of experience in the Academy of Urbanism. This edition deals with the subject of urban identity and character. Why is it that all modern towns and...

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Urban Identity is the second in the successful Learning from Place series that draws upon the wealth of experience in the Academy of Urbanism. This edition deals with the subject of urban identity and character. Why is it that all modern towns and...

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The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world ov...

Läs mer »

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the val...

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Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the val...

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The revised fourth edition of Evidence-Based Gastroenterology and Hepatology continues to provide the most current, evidence-based information for determining the appropriate medical and surgical options for screening for, diagnosing, and treating...

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The revised fourth edition of Evidence-Based Gastroenterology and Hepatology continues to provide the most current, evidence-based information for determining the appropriate medical and surgical options for screening for, diagnosing, and treating...

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The revised fourth edition of Evidence-Based Gastroenterology and Hepatology continues to provide the most current, evidence-based information for determining the appropriate medical and surgical options for screening for, diagnosing, and treating...

Läs mer »

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the val...

Läs mer »

Pro SQL Server 2012 Reporting Services opens the door to delivering customizable, web-enabled reports across your business at reasonable cost. Reporting Services is Microsoft's enterprise-level reporting platform. It is included with many editions...

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Pro SQL Server 2012 Reporting Services opens the door to delivering customizable, web-enabled reports across your business at reasonable cost. Reporting Services is Microsoft's enterprise-level reporting platform. It is included with many editions...

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In his book, DEATH NEED NOT BE FATAL, McCourt explores the role death has played and continues to play in his life and in the world. From the dead babies and starving children in the Limerick of his childhood, to Angela's famous ashes, to the deat...

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For many years a seminary professor in Indiana, Dr. Charles Ashanin was known only to family and a few friends as one who narrowly escaped death at the hands of dangerous militants, Communists and Nationalists who dominated his native land of Mont...

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Seen through the eyes of four generations of a firefighter family, Five Floors Up is on one level the story of the modern New York City Fire Department. From the days just after the horse-drawn firetruck, to the devastation of the 1970s when the B...

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