Calzada Esteve Calzada - Böcker

* FIFA grossed over GBP2.3 billion from the 2010 World Cup in South Africa. * The Champions League generates UEFA more than GBP1 billion in annual revenue. * Sixty-five per cent of all the money spent on players in Ligue 1 in France for the 2012/1...

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How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world? Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by a club, a ...

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How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world? Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by a club, a ...

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Show me the money är den riktiga handboken för dig som arbetar med sportmarknadsföring. Och den är lika intressant för dig som vill veta mera om hur man gör affärer inom fotbollen. Den lär dig hur du kan tjäna pengar som klubb, turnering eller org...

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