Chip Heath - Böcker

A lively, practical, first-of-its-kind guide to understanding cold, clinical data and harnessing it to tell a persuasive story. __________ How many hours' worth of songs are on your Spotify Wrapped this year? How much is your commute time rea...

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NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances-essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway arou...

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___________________________________ Change is hard. It doesn't have to be. We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on s...

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THE NEW YORK TIMES BESTSELLER 'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of GRIT 'The most interesting, immediately actionable book I've read in quite a while... If life is a series of moments, the Heath bro...

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Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated...

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Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings. In Deci...

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A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion secon...

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Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.

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Combining psychology, sociology, management, and case studies, the authors of "Made to Stick" tell stories of people and organizations who have successfully implemented significant changes--even when change is hard.

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THE NEW YORK TIMES BESTSELLER What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had...

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"Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conflict that's hardwired into our minds. Psychologists have discovered that we are ruled by t...

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¿Por qué es tan difícil lograr cambios duraderos en nuestros trabajos, nuestrascomunidades y nuestras propias vidas? El obstáculo principal es un conflicto intrín...

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The four principles that can help people overcome the brain's natural biases to make better, more informed decisions. The Heaths, the bestselling authors of "Made to Stick" and "Switch," tackle the thorny problem of how to over...

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Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social me...

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Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social me...

Läs mer »

THE NEW YORK TIMES BESTSELLER 'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of GRIT 'The most interesting, immediately actionable book Ive read in quite a while... If life is a series of moments,...

Läs mer »

Why does fake news stick while the truth goes missing?Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated ...

Läs mer »

Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings. In Decisive, Chip...

Läs mer »

___________________________________Change is hard. It doesn't have to be.We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.But why do we insist on seeing the obstacle...

Läs mer »

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our life and work.What if a teacher could desig...

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Brought to you by Penguin.Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural short...

Läs mer »

Brought to you by Penguin.Change is hard. It doesn't have to be.We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.But why do we insist on seeing the obstacles rather ...

Läs mer »

A lively, practical, first-of-its-kind guide to understanding cold, clinical data and harnessing it to tell a persuasive story. __________ How many hours'' worth of songs are on your Spotify Wrapped this year? How much is your commute time really ...

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Brought to you by Penguin. Making Numbers Count is a lively, practical, first-of-its-kind guide to turning cold, clinical data into a memorable story.Until very recently, most languages had no words for numbers greater than five - anything from si...

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The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human liv...

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The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change usand how we can learn to create such extraordinary moments in our life and work.While human lives are e...

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The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us-and how we can learn to create such extraordinary moments in our life and work.While human lives are ...

Läs mer »

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change usand how we can learn to create such extraordinary moments in our life and work.While human lives are e...

Läs mer »

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and datafrom bestselling business author Chip Heath.How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds isthi...

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THE NEW YORK TIMES BESTSELLER 'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of Grit 'The most interesting, immediately actionable book Ive read in quite a while' Adam Grant, bestselling auth...

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