Christina Holtz-Bacha - Böcker

Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and s...

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This Handbook is the first major work to comprehensively map state-of-the-art scholarship on electoral debates in comparative perspective. Leading scholars and practitioners from around the world introduce a core theoretical and conceptual framewo...

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This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, neg...

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An interesting study about political advertising on TV.... The material in the book can work as a good guide for both the Ministry of information and Broadcasting (including Doordarshan bosses) and major political parties while preparing to use TV...

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This Handbook is the first major work to comprehensively map state-of-the-art scholarship on electoral debates in comparative perspective. Leading scholars and practitioners from around the world introduce a core theoretical and conceptual framewo...

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This Handbook is the first major work to comprehensively map state-of-the-art scholarship on electoral debates in comparative perspective. Leading scholars and practitioners from around the world introduce a core theoretical and conceptual framewo...

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This Handbook is the first major work to comprehensively map state-of-the-art scholarship on electoral debates in comparative perspective. Leading scholars and practitioners from around the world introduce a core theoretical and conceptual framewo...

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This timely publication offers a fresh scholarly assessment of political advertising across the EU, as well as an insight into differing political and regulatory systems related to political advertising in the individual member states.

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This timely publication offers a fresh scholarly assessment of political advertising across the EU, as well as an insight into differing political and regulatory systems related to political advertising in the individual member states. With a deta...

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This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, neg...

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Twitter already has become an important electoral communication tool between candidates, parties and their specific constituencies. No serious candidate campaign ignores Twitter, while political party organizations utilize Twitter to communicate w...

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Twitter already has become an important electoral communication tool between candidates, parties and their specific constituencies. No serious candidate campaign ignores Twitter, while political party organizations utilize Twitter to communicate w...

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Twitter already has become an important electoral communication tool between candidates, parties and their specific constituencies. No serious candidate campaign ignores Twitter, while political party organizations utilize Twitter to communicate w...

Läs mer »

Twitter already has become an important electoral communication tool between candidates, parties and their specific constituencies. No serious candidate campaign ignores Twitter, while political party organizations utilize Twitter to communicate w...

Läs mer »

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, neg...

Läs mer »

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, neg...

Läs mer »

This timely publication offers a fresh scholarly assessment of political advertising across the EU, as well as an insight into differing political and regulatory systems related to political advertising in the individual member states.

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The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, ...

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Has the communication of politics become professionalised? Who are the 'professionals' and what part do they play in the political process? Can the process of professionalisation be observed in different political systems? These, and related quest...

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Has the communication of politics become professionalised? Who are the 'professionals' and what part do they play in the political process? Can the process of professionalisation be observed in different political systems? These, and related quest...

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This book examines the history and role of election posters as one of the most crucial forms of political communication, especially in electoral campaigns, in a number of countries around the globe.

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This book examines the history and role of election posters as one of the most crucial forms of political communication, especially in electoral campaigns, in a number of countries around the globe. The contributing authors present comparative res...

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This book examines the history and role of election posters as one of the most crucial forms of political communication, especially in electoral campaigns, in a number of countries around the globe.

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In diesem Lehrbuch werden ca. 200 zentrale und wegweisende Werke für die Kommunikationswissenschaft vorgestellt. Jeder Beitrag enthÿlt nach einheitlichem Muster eine informative Beschreibung der Entstehung und des Gehalts des jeweiligen Hauptwer...

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Professioneller Wahlkampf bedeutet Medienwahlkampf. Die Medien spielen die Hauptrolle bei der Vermittlung von Politik an die Wÿhlerschaft. Um eine für sie günstige Darstellung der Politik sicher zu stellen, bemühen sich die politischen Akteure...

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Obwohl das Europÿische Parlament das einzige EU-Organ mit unmittelbarer demokratischer Legitimation darstellt, ist es bis heute nicht gelungen, die Europawahl als ein wichtiges Ereignis im Bewusstsein der europÿischen Wÿhlerschaft zu verankern....

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Die Massenmedien nehmen in der modemen Wahlkampfplanung einen zentralen Platz ein, vor allem das Fernsehen als das vermeintlich wir¿ kungsvollste Medium ist in den Mittelpunkt der Bemühungen von Par¿ teien und Politikern gerückt. In ihrem Inte...

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Die Rolle der Massenmedien in Wahlkÿmpfen ist das gemeinsame Thema der acht Beitrÿge dieses Sammelbandes. Der einleitende Aufsatz bietet eine Bestandsaufnahme und eine umfassende Bibliographie der kommunikationswissenschaftlichen Wahlforschung i...

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Verstanden als neutrale, wertfreie Bezeichnung fiir globales Handeln in je¿ dem beliebigen Bereich menschlicher Kommunikation, kann der Begriff Globalismus als ein Pol einer dritten Skala dienen, an deren anderem Ende der Regionalismus (Volksgrup...

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Die Massenmedien haben einen entscheidenden Anteil an der sozialen Konstruktion des Geschlechterverhaltnisses. Was den Themenbereich "e;Frauen und Medien"e; angeht, hat die Forschung bereits zahlreiche Befunde vorzuweisen. Dieses Buch zieh...

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