Böcker av Dan Heath

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances-essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway arou...

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___________________________________ Change is hard. It doesn't have to be. We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obsta...

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Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated...

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New York Times bestselling author Dan Heath asks what happens when we take our thinking upstream and try to prevent problems before they happen. When we shift our energies upstream, we stop dealing with the symptoms of problems and we start fixing...

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Varför är det egentligen så svårt att göra långsiktiga förändringar hos oss själva, på jobbet eller i samhället? Psykologer har kommit fram till att våra hjärnor styrs av två olika system det rationella och det emotionella vilka tävlar om kontroll...

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Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.

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Why does fake news stick while the truth goes missing?Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated ...

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THE NEW YORK TIMES BESTSELLER 'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of GRIT 'The most interesting, immediately actionable book I've read in quite a while... If life is a series of moments, the Heath bro...

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The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change usand how we can learn to create such extraordinary moments in our life and work.While human lives are e...

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Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings. In Decisive, Chip...

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___________________________________Change is hard. It doesn't have to be.We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.But why do we insist on seeing the obstacle...

Läs mer »

New York Times bestselling author Dan Heath asks what happens when we take our thinking upstream and try to prevent problems before they happen.When we shift our energies upstream, we stop dealing with the symptoms of problems and we start fixing ...

Läs mer »

THE NEW YORK TIMES BESTSELLERWhat if a teacher could design a lesson that he knew his students would remember twenty years later?What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients?What if you had a ...

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THE NEW YORK TIMES BESTSELLER 'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of GRIT 'The most interesting, immediately actionable book I've read in quite a while... If life is a series of moments, the Heath bro...

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The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central featu...

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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to St...

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"Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conflict that's hardwired into our minds. Psychologists have discovered that we are ruled by t...

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¿Por qué es tan difícil lograr cambios duraderos en nuestros trabajos, nuestrascomunidades y nuestras propias vidas?El obstáculo principal es un conflicto intríns...

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Chip and Dan Heath, the bestselling authors of Made to Stick, are back with a groundbreaking book that addresses one of the greatest challenges of our personal and professional lives--how to change things when change is hard. told in a compelling ...

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Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.　   Research in psychology has revealed that our dec...

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Combining psychology, sociology, management, and case studies, the authors of "Made to Stick" tell stories of people and organizations who have successfully implemented significant changes--even when change is hard.

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Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social me...

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Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social me...

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In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately...

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In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately...

Läs mer »

The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central featu...

Läs mer »

The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central featu...

Läs mer »

The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central featu...

Läs mer »

The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central featu...

Läs mer »

Rules for developing talent with disciplined, deliberate, intelligent practice We live in a competition loving culture. We love the performance, the big win, the ticking seconds of the clock as the game comes down to the wire. We watch games and c...

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