Danielle Sarver Coombs - Böcker

This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for...

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Filled with insightful analysis and compelling arguments, this book considers the influence of sports on popular culture and spotlights the fascinating ways in which sports culture and American culture intersect. This collection blends historical ...

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This collection blends historical and popular culture perspectives in its analysis of the development of sports and sports figures throughout American history. American History through American Sports: From Colonial Lacrosse to Extreme Sports is u...

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For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life-from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out...

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* This is the first book to examine the topic of sport fans and fandom from a multi-disciplinary perspective * Fans are central to sport, and therefore central to understanding and studying sport * Other books have presented particular cases of fa...

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This is the first book to explore the full significance of sport fans and fandom from an international and interdisciplinary perspective, across different sports, communities and levels of engagement. It gives a comprehensive overview of the unden...

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This is the first book to explore the full significance of sport fans and fandom from an international and interdisciplinary perspective, across different sports, communities and levels of engagement. It gives a comprehensive overview of the unden...

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In the past, sport, particularly football, has been defined as a male domain. Women's interest stereotypically ranges from gentle tolerance to active resistance. But increasingly, women are proudly identifying themselves as supporters of their tea...

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In the past, sport, particularly football, has been defined as a male domain. Women's interest stereotypically ranges from gentle tolerance to active resistance. But increasingly, women are proudly identifying themselves as supporters of their tea...

Läs mer »

In the past, sport, particularly football, has been defined as a male domain. Women's interest stereotypically ranges from gentle tolerance to active resistance. But increasingly, women are proudly identifying themselves as supporters of their tea...

Läs mer »

In the past, sport, particularly football, has been defined as a male domain. Women's interest stereotypically ranges from gentle tolerance to active resistance. But increasingly, women are proudly identifying themselves as supporters of their tea...

Läs mer »

By evaluating the Internet's impact on key cultural issues of the day, this book provides a comprehensive overview of the seismic technological and cultural shifts the Internet has created in contemporary society. Books about Internet culture usua...

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Books about Internet culture usually focus on the people, places, sites, and memes that constitute the cutting-edge at the time the book is written. That approach, alas, renders such volumes quickly obsolete. This provocative work, on the other ha...

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This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and i...

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When Barack Obama was re-elected president in November 2012, his Republican challenger, Mitt Romney, took the blame for being alternately too moderate or too conservative. Critics from both within and outside of his party claimed his vast wealth m...

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When Barack Obama was re-elected president in November 2012, his Republican challenger, Mitt Romney, took the blame for being alternately too moderate or too conservative. Critics from both within and outside of his party claimed his vast wealth m...

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This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for...

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At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dynamic and intellectually challenging, celebrating i...

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This book examines the most prolific international women's football tournament-the FIFA Women's World Cup-through media, fandom and how mediated women's soccer can improve on a global scale. Women's soccer has exploded in terms of media exposure, ...

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This book examines the most prolific international women's football tournament-the FIFA Women's World Cup-through media, fandom and how mediated women's soccer can improve on a global scale. Women's soccer has exploded in terms of media ...

Läs mer »

This book examines the most prolific international women's football tournament-the FIFA Women's World Cup-through media, fandom and how mediated women's soccer can improve on a global scale. Women's soccer has exploded in terms of media exposure, ...

Läs mer »