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Advances in Services Marketing and Management

av Teresa A Swartz, David E Bowen, Stephen W Brown

Inbunden, Engelska, 1996-05-01

1617

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Skickas från oss inom 7-10 vardagar.

This series is dedicated to topics such as service quality, internal marketing, service design, human resources practices and service systems, using theoretical research and the results of empirical studies. This volume concentrates on the effect ...

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Advances in Services Marketing and Management

av David E Bowen, Dawn Iacobucci, Teresa A Swartz

Inbunden, Engelska, 1997-05-01

1241

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Skickas från oss inom 5-8 vardagar.

Part of a series which offers an interdisciplinary approach to the latest research and practice in services, this volume discusses a variety of topics in the field.

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Rules Of The Service Game: What Service Leaders Need To Know

av Jochen Wirtz, Benjamin Schneider, David E Bowen

Inbunden, Engelska, 2025-07-30

863

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This book summarizes the 'rules of the service game' and presents the distilled lessons from three leaders' decades-long experience in consulting, teaching, and research on service, summarizing the 'rules of the game' they have learned. In particu...

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