David Ogilvy - Böcker

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. Regarded as the father of modern advertising David Ogilvy created some of the most ...

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David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful...

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David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

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The simplest method of transferring data through the inputs or outputs of a silicon chip is to directly connect each bit of the datapath from one chip to the next chip. Once upon a time this was an acceptable approach. However, one aspect (and per...

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The simplest method of transferring data through the inputs or outputs of a silicon chip is to directly connect each bit of the datapath from one chip to the next chip. Once upon a time this was an acceptable approach. However, one aspect (and per...

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A unique personality . . . "Ogilvy, the creative force of modern advertising." --The New YorkTimes "Ogilvy's sharp, iconoclastic personality has illuminated theindustry like no other ad man's." --Adweek. . an acclaime...

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In recent decades the debate on nuclear weapons has focused overwhelmingly on proliferation and non-proliferation dynamics. In a series of Wall Street Journal articles, however, George Shultz, William Perry, Henry Kissinger, and Sam Nunn called on...

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In recent decades the debate on nuclear weapons has focused overwhelmingly on proliferation and non-proliferation dynamics. In a series of Wall Street Journal articles, however, George Shultz, William Perry, Henry Kissinger, and Sam Nunn called on...

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The 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding record-keeping made possible by advances in the printing press. In its determination to preserve the century of revolution, Gale initiated a revol...

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bTitle:/b A General Itinerary of England and Wales, with part of Scotland, etc. [With a map.] coll. 594.br/br/bPublisher:/b British Library, Historical Print Editionsbr/br/The British Library is the national library of the United Kingdom. It is on...

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The 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding record-keeping made possible by advances in the printing press. In its determination to preserve the century of revolution, Gale initiated a revol...

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David Ogilvy spent more than a full working life in aviation. As a schoolboy he was sent out with a bugle and binoculars to blow a warning if a V1 flying bomb appeared. Soon after this, he joined the Royal Air Force and served for six years as a p...

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The simplest method of transferring data through the inputs or outputs of a silicon chip is to directly connect each bit of the datapath from one chip to the next chip. Once upon a time this was an acceptable approach. However, one aspect (and per...

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The de Havilland DH 98 Mosquito was one of the fastest and most versatile aircraft of the Second World War. One of the first multi-role aircraft, it was used for reconnaissance and also as a fighter, fighter-bomber, night fighter and interceptor. ...

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The de Havilland DH 98 Mosquito was one of the fastest and most versatile aircraft of the Second World War. One of the first multi-role aircraft, it was used for reconnaissance and also as a fighter, fighter-bomber, night fighter and interceptor. ...

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First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Adv...

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David Ogilvy is ''The Father of Advertising'' and in this new format of his seminal classic, he teaches you how to sell anything. ''The most sought-after wizard in the advertising business.'' Times Magazine From the most successful advertising exe...

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First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Adv...

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Was Werbung wirklich ist und wie man erfolgreich Werbung macht. Grundsätze, Leitlinien und Werbemedien werden aus der Sicht eines Mannes überzeugend und auch kontrovers geschildert, den das Time-Magazine als »das meistbegehrte Genie der Werbebranc...

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