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Böcker av Evert Gummesson

Sökningen gav 17 träffar.

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  1. Relationsmarknadsföring : Från 4 P Till 30 R

    av Evert Gummesson

    Inbunden, Svenska, 2002-01-01, ISBN 9789147063970

    Evert Gummessons Relationsmarknadsföring: Från 4P till 30R har sålt i mer än 17 000 ex bara i Sverige. Boken är nyskapande och har blivit en kultbok bland marknadsförare. Philip Kotler lovordar den.

  2. Total Relationship Marketing

    av Evert Gummesson

    Häftad, Engelska, 2008-05-01, ISBN 9780750686334
    (2 röster)

    This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted - and debated - parts of marketing but are currently undergoing dramatic change. A ...

  3. Case Theory in Business and Management

    av Evert Gummesson

    Häftad, Engelska, 2017-06-05, ISBN 9781446210628

    'This meticulous book submits research and the research process to deep scrutiny. It debunks the unhelpful dichotomy between quantitative and qualitative research and highlights the great value of multi-method and interactive research, approaches ...

  4. Total Relationship Marketing E-bok

    av Evert Gummesson

    E-bok, Engelska, 2002-09-24, ISBN 9780080519371

    Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing.A major contribution to marketing thought internationally,...

  5. Total Relationship Marketing E-bok

    av Evert Gummesson

    E-bok, Engelska, 2008-07-22, ISBN 9780080880112

    This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted - and debated - parts of marketing but are currently undergoing dramatic change. A ...

  6. Total Relationship Marketing

    av Evert Gummesson

    Inbunden, Engelska, 2017-12-01, ISBN 9780415703628

    There are exciting developments in relationship marketing now, as technology opens more collaborative and social communication channels, changing the dynamics of B2B and B2C relationships. This new edition of the seminal classic, Total Relationshi...

  7. Total Relationship Marketing

    av Evert Gummesson

    Häftad, Engelska, 2017-12-01, ISBN 9780415703680

    There are exciting developments in relationship marketing now, as technology opens more collaborative and social communication channels, changing the dynamics of B2B and B2C relationships. This new edition of the seminal classic, Total Relationshi...

  8. Service Quality

    av Evert Gummesson, Bo Edvardsson, Bengtove Gustavsson, Stephen W Brown

    Inbunden, Engelska, 1990-01-01, ISBN 9780669211528

    To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

  9. Qualitative Methods in Management Research

    av Evert Gummesson

    Inbunden, Engelska, 2000-01-01, ISBN 9780761920137

    `This book is entertaining, whilst informative, a really good read. Gummesson applies his clearly considerable knowledge of literature and philosophy, together with his vast experience of business research and consultancy, to provide a text that c...

  10. Qualitative Methods in Management Research

    av Evert Gummesson

    Häftad, Engelska, 1999-12-01, ISBN 9780761920144

    `This book is entertaining, whilst informative, a really good read. Gummesson applies his clearly considerable knowledge of literature and philosophy, together with his vast experience of business research and consultancy, to provide a text that c...

  11. Total Relationship Marketing E-bok

    av Evert Gummesson

    E-bok, Engelska, 2011-01-05, ISBN 9781136354182

    This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted - and debated - parts of marketing but are currently undergoing dramatic change. A ...

  12. Total Relationship Marketing E-bok

    av Evert Gummesson

    E-bok, Engelska, 2011-01-05, ISBN 9781136354199

    This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted - and debated - parts of marketing but are currently undergoing dramatic change. A ...

  13. Total Relationship Marketing E-bok

    av Evert Gummesson

    E-bok, Engelska, 2012-05-04, ISBN 9781136354250

    Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally...

  14. Total Relationship Marketing E-bok

    av Evert Gummesson

    E-bok, Engelska, 2012-05-04, ISBN 9781136354267

    Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally...

  15. Total Relationship Marketing

    av Evert Gummesson

    Inbunden, Engelska, 2015-10-29, ISBN 9781138168930

    This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted - and debated - parts of marketing but are currently undergoing dramatic change. A ...

  16. Case Theory in Business and Management

    av Evert Gummesson

    Inbunden, Engelska, 2017-06-07, ISBN 9781446210611

    'This meticulous book submits research and the research process to deep scrutiny. It debunks the unhelpful dichotomy between quantitative and qualitative research and highlights the great value of multi-method and interactive research, approaches ...

  17. Marketing relazionale. Gestione del marketing nei network di relazioni

    av Evert Gummesson

    Häftad, Italienska, 2005-12-01, ISBN 9788820335069

    Il marketing relazionale è uno dei principali ambiti di sviluppo del marketing e sta ricevendo un'attenzione crescente a livello accademico e professionale. Questo volume è la traduzione della seconda edizione di un testo di riferimento del settor...