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Frow Pennie Frow - Böcker

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  1. Marketing Plans for Services E-bok

    av Malcolm McDonald, Pennie Frow, Adrian Payne

    E-bok (LCP), Engelska, 2011-07-20
    597
    Ladda ned
    Läs i Bokus Reader för iOS och Android.
    Marketing Plans for Services

    Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services ...

    Läs mer »

  2. Strategic Customer Management E-bok

    av Adrian Payne, Pennie Frow

    E-bok (LCP), Engelska, 2013-03-28
    729
    Ladda ned
    Läs i Bokus Reader för iOS och Android.
    Strategic Customer Management

    Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed exper...

    Läs mer »

  3. Strategic Customer Management E-bok

    av Adrian Payne, Pennie Frow

    E-bok (PDF, LCP), Engelska, 2013-03-28
    729
    Ladda ned
    Läs i Bokus Reader för iOS och Android.
    Strategic Customer Management

    Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed exper...

    Läs mer »

  4. Marketing Plans for Services E-bok

    av Malcolm McDonald, Pennie Frow, Adrian Payne

    E-bok (PDF, LCP), Engelska, 2011-10-03
    597
    Ladda ned
    Läs i Bokus Reader för iOS och Android.
    Marketing Plans for Services

    Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services ...

    Läs mer »