Jonah Berger - Böcker

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

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From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind. Everyone has something they want to change. Marketers want to change their customers' minds and leaders want...

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The New York Times bestseller that explains why certain products and ideas become popular. ';Jonah Berger knows more about what makes information ';go viral' than anyone in the world.' Daniel Gilbert, author of the bestseller Stumbling on Happines...

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A sacred walk down the path of life with a disability; "He Walks Like a Cowboy" takes an in-depth look at one man's journey to accept his limitations, redefine his abilities, and discover the life he was meant to live. Author Jonah Berge...

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The New York Times bestseller that explains why certain products and ideas become popular. ';Jonah Berger knows more about what makes information ';go viral' than anyone in the world.' Daniel Gilbert, author of the bestseller Stumbling on Happines...

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Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product ...

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If you're like most people, you think that your choices and behaviors are driven by your individual, personal tastes and opinions. You picked a jacket because you liked the way it looked. You picked a particular career because you found itinterest...

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If you're like most people, you think that your choices and behaviors are driven by your individual, personal tastes and opinions. You picked a jacket because you liked the way it looked. You picked a particular career because you found itinterest...

Läs mer »

From the author ofNew York TimesbestsellersContagiousandInvisible Influencecomes a revolutionary approach to changing anyone's mind. Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to ch...

Läs mer »

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind. Everyone has something they want to change. Marketers want to change their customers' minds and leaders want...

Läs mer »

From the author ofNew York TimesbestsellersContagiousandInvisible Influencecomes a revolutionary approach to changing anyone's mind. Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to ch...

Läs mer »

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. "Jonah Berger has done it again: wr...

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In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we makefrom what we buy, to the careers we choose, to what we eat. ';Jonah Berger has done it again: written a fas...

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In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we makefrom what we buy, to the careers we choose, to what we eat. ';Jonah Berger has done it again: written a fas...

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';Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.' Jim Collins, author Good to Great, coauthor Built to...

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"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." —Jim Collins, author Good to Great, c...

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"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." —Jim Collins, author Good to Great, c...

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';Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.' Jim Collins, author Good to Great, coauthor Built to...

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If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes onli...

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Mitol valik elsoproen nepszeruve egy szaz dollarba kerulo szendvics, miert sulnek el visszafele a kabitoszer-ellenes reklamok, es miert osztja meg tobb mint 200 millio ember egy elso ranezesre unalmas turmixgep videojat?Jonah Berger, a Wharton zle...

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