Jonah Berger - Böcker

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind. Everyone has something they want to change. Marketers want to change their customers' minds and leaders want...

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"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." —Jim Collins, author Good to Great, c...

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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

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Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product ...

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New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating...

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A sacred walk down the path of life with a disability; "He Walks Like a Cowboy" takes an in-depth look at one man's journey to accept his limitations, redefine his abilities, and discover the life he was meant to live. Author Jonah Berge...

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The New York Times bestseller that explains why certain products and ideas become popular. ';Jonah Berger knows more about what makes information ';go viral' than anyone in the world.' Daniel Gilbert, author of the bestseller Stumbling on Happines...

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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

Läs mer »

The New York Times bestseller that explains why certain products and ideas become popular. ';Jonah Berger knows more about what makes information ';go viral' than anyone in the world.' Daniel Gilbert, author of the bestseller Stumbling on Happines...

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If you're like most people, you think that your choices and behaviors are driven by your individual, personal tastes and opinions. You picked a jacket because you liked the way it looked. You picked a particular career because you found itinterest...

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If you're like most people, you think that your choices and behaviors are driven by your individual, personal tastes and opinions. You picked a jacket because you liked the way it looked. You picked a particular career because you found itinterest...

Läs mer »

From the author ofNew York TimesbestsellersContagiousandInvisible Influencecomes a revolutionary approach to changing anyone's mind. Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to ch...

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From the author of  New York Times  bestsellers  Contagious  and  Invisible Influence  comes a revolutionary approach to changing anyone’s mind. Everyone has something they want to change. Marketers want to chan...

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In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. "Jonah Berger has done it again: wr...

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In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we makefrom what we buy, to the careers we choose, to what we eat. ';Jonah Berger has done it again: written a fas...

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In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we makefrom what we buy, to the careers we choose, to what we eat. ';Jonah Berger has done it again: written a fas...

Läs mer »

';Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.' Jim Collins, author Good to Great, coauthor Built to...

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"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." —Jim Collins, author Good to Great, c...

Läs mer »

';Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.' Jim Collins, author Good to Great, coauthor Built to...

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Jeder hat etwas, das er ÿndern möchte. Verkÿufer wollen die Meinung ihrer Kunden ÿndern, Eltern das Verhalten ihrer Kinder, Start-ups ganze Geschÿftszweige. Doch Verÿnderung ist schwer, eine Geschÿftsführung von einer Idee zu überzeugen s...

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If you said advertising, think again. People don''t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes onl...

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Todo el mundo tiene algo que quiere cambiar. Pero el cambio es dificil. A menudo, persuadimos, presionamos y empujamos, pero nada se mueve. Podria haber una mejor manera de hacerlo? Las personas que consiguen cambios exitosos saben que no se trata...

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Todo el mundo tiene algo que quiere cambiar. Pero el cambio es dificil. A menudo, persuadimos, presionamos y empujamos, pero nada se mueve. Podria haber una mejor manera de hacerlo? Las personas que consiguen cambios exitosos saben que no se trata...

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Mit?l válik elsöpr?en népszer?vé egy száz dollárba kerül? szendvics, miért sülnek el visszafelé a kábÿtószer-ellenes reklámok, és miért osztja meg több mint 200 millió ember egy els? ránézésre unalmas turmixgép videóját? Jo...

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Mi visz rá egy demokratát arra, hogy a republikánusokra szavazzon? Hogyan érhetnénk el, hogy az izraeliek és az arabok bÿzzanak egymásban? Mivel vehetnénk rá a kamaszokat, hogy eldobják a cigarettát? Miként gy?zhetjük meg a vev?ket, ...

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