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Jonas Bertilsson - Böcker

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  1. Brand Theories - - Perspectives on brands and branding

    av Veronika Tarnovskaya, Jon Bertilsson, Johan Anselmsson, Galina Biedenbach, Niklas Bondesson

    Häftad, Svenska, 2017-05-15
    464
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    Brand Theories - - Perspectives on brands and branding Provläs!

    Brand Theories offers a multifaceted understanding of brands and branding. The purpose of the book is to provide the reader with a more advanced knowledge, by treating brands and branding from three different perspectives: a brand management persp...

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