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  1. Moment of Truth E-bok

    av A Bauer, B Bloching, K Howaldt, A Mitchell

    E-bok (PDF, LCP), Engelska, 2005-12-12
    729
    Ladda ned
    Läs i Bokus Reader för iOS och Android.
    Moment of Truth

    The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand management as a narrow marketing activity and this has resulted in weak brands. By contrast they argue for a holist...

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