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Leigh Mcalister - Böcker

Visar alla böcker av Leigh Mcalister. Handla med fri frakt och snabb leverans!

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  1. Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data

    av Fader Peter S, Mcalister Leigh

    Häftad, Engelska, 2018-10-14
    246
    Köp
    Skickas från oss inom 3-6 vardagar.
    Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data

    This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United...

    Läs mer »

  2. Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data

    av Fader Peter S, Mcalister Leigh

    Inbunden, Engelska, 2018-10-14
    421
    Köp
    Skickas från oss inom 3-6 vardagar.
    Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data

    This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United...

    Läs mer »

  3. Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior

    av Leigh Mcalister, James M Lattin, Sloan School Of Management

    Häftad, Engelska, 2018-10-15
    273
    Köp
    Skickas från oss inom 3-6 vardagar.
    Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior

    This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United...

    Läs mer »

  4. Managing Market Share When Consumers Seek Variety

    av Fred M Feinberg, Leigh Mcalister, Sloan School Of Management

    Häftad, Engelska, 2018-10-15
    246
    Köp
    Skickas från oss inom 3-6 vardagar.
    Managing Market Share When Consumers Seek Variety

    This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United...

    Läs mer »

  5. Managing Market Share When Consumers Seek Variety

    av Fred M Feinberg, Leigh Mcalister, Sloan School Of Management

    Inbunden, Engelska, 2018-10-15
    421
    Köp
    Skickas från oss inom 3-6 vardagar.
    Managing Market Share When Consumers Seek Variety

    This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United...

    Läs mer »

  6. A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

    av Peter S Fader, Leigh Mcalister, Sloan School Of Management

    Inbunden, Engelska, 2022-10-27
    358
    Köp
    Skickas från oss inom 7-10 vardagar.
    A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

  7. A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

    av Peter S Fader, Leigh Mcalister, Sloan School Of Management

    Häftad, Engelska, 2022-10-27
    179
    Köp
    Skickas från oss inom 7-10 vardagar.
    A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

  8. Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data

    av Fader Peter S, Mcalister Leigh

    Inbunden, Engelska, 2023-07-18
    358
    Köp
    Skickas från oss inom 7-10 vardagar.
    Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data

  9. Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior

    av Leigh Mcalister, James M Lattin, Sloan School Of Management

    Inbunden, Engelska, 2023-07-18
    373
    Köp
    Skickas från oss inom 7-10 vardagar.
    Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior

    This groundbreaking study offers new insights into the behavior of consumers in the marketplace, and how they seek out and consume various products. Drawing on extensive research and data analysis, the authors explore the relationships between sub...

    Läs mer »

  10. Managing Market Share When Consumers Seek Variety

    av Fred M Feinberg, Leigh Mcalister, Sloan School Of Management

    Inbunden, Engelska, 2023-07-18
    358
    Köp
    Skickas från oss inom 7-10 vardagar.
    Managing Market Share When Consumers Seek Variety

    This book is a must-read for anyone interested in managing market share in an environment where consumers seek variety. Drawing on extensive research, the authors provide practical advice on how to build and maintain a competitive advantage in a c...

    Läs mer »

  11. A Theory of Consumer Promotions

    av Leigh Mcalister, Sloan School Of Management

    Inbunden, Engelska, 2023-07-18
    373
    Köp
    Skickas från oss inom 7-10 vardagar.
    A Theory of Consumer Promotions

  12. Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data

    av Fader Peter S, Mcalister Leigh

    Häftad, Engelska, 2023-07-18
    179
    Köp
    Skickas från oss inom 7-10 vardagar.
    Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data

  13. Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior

    av Leigh Mcalister, James M Lattin, Sloan School Of Management

    Häftad, Engelska, 2023-07-18
    194
    Köp
    Skickas från oss inom 7-10 vardagar.
    Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior

  14. Managing Market Share When Consumers Seek Variety

    av Fred M Feinberg, Leigh Mcalister, Sloan School Of Management

    Häftad, Engelska, 2023-07-18
    179
    Köp
    Skickas från oss inom 7-10 vardagar.
    Managing Market Share When Consumers Seek Variety

  15. A Theory of Consumer Promotions

    av Leigh Mcalister, Sloan School Of Management

    Häftad, Engelska, 2023-07-18
    194
    Köp
    Skickas från oss inom 7-10 vardagar.
    A Theory of Consumer Promotions

  16. Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior

    av Leigh Mcalister, James M Lattin, Sloan School Of Management

    Inbunden, Engelska, 2015-08-12
    462
    Köp
    Skickas från oss inom 3-6 vardagar.
    Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior

    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Ther...

    Läs mer »

  17. A Dynamic Attribute Satiation Model of Variety Seeking Behavior

    av Leigh Mcalister

    Inbunden, Engelska, 2015-08-23
    462
    Köp
    Skickas från oss inom 3-6 vardagar.
    A Dynamic Attribute Satiation Model of Variety Seeking Behavior

    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Ther...

    Läs mer »

  18. A Theory of Consumer Promotions

    av Leigh Mcalister, Sloan School Of Management

    Inbunden, Engelska, 2015-08-25
    462
    Köp
    Skickas från oss inom 3-6 vardagar.
    A Theory of Consumer Promotions

    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Ther...

    Läs mer »

  19. A Dynamic Attribute Satiation Model of Variety Seeking Behavior

    av Leigh Mcalister

    Häftad, Engelska, 2018-02-07
    273
    Köp
    Skickas från oss inom 3-6 vardagar.
    A Dynamic Attribute Satiation Model of Variety Seeking Behavior

    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Ther...

    Läs mer »

  20. A Theory of Consumer Promotions

    av Leigh Mcalister, Sloan School Of Management

    Häftad, Engelska, 2018-02-08
    273
    Köp
    Skickas från oss inom 3-6 vardagar.
    A Theory of Consumer Promotions

    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Ther...

    Läs mer »