Linda Brennan - Böcker

Take a crash course in boosting operational efficiency! Whether a business manufactures trucks, delivers packages, or sells coffee, it lives and breathes on its operations. Without exception. Ensuring smooth, efficient processes is a challenging t...

Läs mer »

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase pro...

Läs mer »

This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scho...

Läs mer »

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the ...

Läs mer »

An effective, quantitative approach for estimating and managing software projects How many people do I need? When will the quality be good enough for commercial sale? Can this really be done in two weeks? Rather than relying on instinct, the autho...

Läs mer »

An effective, quantitative approach for estimating and managing software projects How many people do I need? When will the quality be good enough for commercial sale? Can this really be done in two weeks? Rather than relying on instinct, the autho...

Läs mer »

A richly imagined fantasy set in Nova Scotia where a young girl—part selkie, part human—must save her family. I am human upon dry land. I swim as selkie on the sea. Brigit knows all the old songs and legends by heart: of Neve, the daug...

Läs mer »

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase pro...

Läs mer »

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase pro...

Läs mer »

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase pro...

Läs mer »

This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scho...

Läs mer »

Stage Fright in the Actor explores the phenomena of stage frighta universal experience that ranges in intensity from a relatively easy-to-conceal sense of anxiety to an overwhelming feeling of terrorfrom the actors perspective, unearthing its soci...

Läs mer »

Stage Fright in the Actor explores the phenomena of stage frighta universal experience that ranges in intensity from a relatively easy-to-conceal sense of anxiety to an overwhelming feeling of terrorfrom the actors perspective, unearthing its soci...

Läs mer »

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the ...

Läs mer »

Stage Fright in the Actor explores the phenomena of stage fright-a universal experience that ranges in intensity from a relatively easy-to-conceal sense of anxiety to an overwhelming feeling of terror-from the actor's perspective, unearthing its s...

Läs mer »

Stage Fright in the Actor explores the phenomena of stage fright-a universal experience that ranges in intensity from a relatively easy-to-conceal sense of anxiety to an overwhelming feeling of terror-from the actor's perspective, unearthing its s...

Läs mer »

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the ...

Läs mer »

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the ...

Läs mer »

This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scho...

Läs mer »

This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scho...

Läs mer »

When Franklin Delano Roosevelt took office in 1932, the United States was in crisis. The Great Depression had left many people unemployed, homeless, and desperate. Roosevelt established a "e;New Deal,"e; which set the country on a path to ...

Läs mer »

Maps bring the real world into miniature and help us to understand the cities, roads and landforms around us. Learn everything you need to know to unlock the information in a map.

Läs mer »

When Franklin Delano Roosevelt took office in 1932, the United States was in crisis. The Great Depression had left many people unemployed, homeless, and desperate. Roosevelt established a "e;New Deal,"e; which set the country on a path to ...

Läs mer »

"Discusses notable landforms in the United States"--

Läs mer »

"Learn about how climate change affects the quality of the air we breathe"--

Läs mer »

Exhaust from cars and factories pollutes Earth's air more each day. But does our air quality contribute to Earth's changing climate? And can climate change affect the air we breathe? Discover the connection between air quality and climate change, ...

Läs mer »

'Computer-Mediated Relationships and Trust' examines how building trust is different for managers developing 'virtual' (i.e. computer mediated) relationships.

Läs mer »

Strategic Management for Results: Strategies for Sustainable Outcomes teaches graduate students of management about strategic planning and decision making. Unlike many traditional textbooks that focus on strategy in an overly broad or theoretical ...

Läs mer »