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Lisa Scribner - Böcker

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  1. Engaging Consumers through Branded Entertainment and Convergent Media

    av Jose Marti Parreno, Carla Ruiz Mafe, Lisa Scribner

    Inbunden, Engelska, 2015-04-30
    2814
    Köp
    Skickas från oss inom 7-10 vardagar.
    Engaging Consumers through Branded Entertainment and Convergent Media

    Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that b...

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