Melissa Aronczyk - Böcker

In A Strategic Nature, Melissa Aronczyk and Maria I. Espinoza show how public relations has dominated public understanding of the natural environment for over one hundred years. More than spin or misinformation, they argue, PR is a social and poli...

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This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performan...

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In A Strategic Nature, Melissa Aronczyk and Maria I. Espinoza show how public relations has dominated public understanding of the natural environment for over one hundred years. More than spin or misinformation, they argue, PR is a social and poli...

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A look at how public relations has dominated public understanding of the natural environment for over one hundred years.In A Strategic Nature, Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that sha...

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A look at how public relations has dominated public understanding of the natural environment for over one hundred years.In A Strategic Nature, Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that sha...

Läs mer »

National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "e;brand"e; their jurisdiction. Using the tools, techniques and expertise of commercial ...

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National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "e;brand"e; their jurisdiction. Using the tools, techniques and expertise of commercial ...

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What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we...

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What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we...

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As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key feature of the pervasiveness of market logic in today's world. Bra...

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