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Neil Bendle - Böcker

Visar alla böcker av Neil Bendle. Handla med fri frakt och snabb leverans!

  1. Marketing Metrics

    av Neil Bendle

    Häftad, Engelska, 2021-01-07
    495
    Köp
    Skickas från oss inom 5-8 vardagar.
    Marketing Metrics

    Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 4th Edition  has now been updated with new techniques and even more practical insights, and is the definitive guide to todays most valuable marketing metrics. Fo...

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  2. Key Marketing Metrics

    av Neil Bendle

    Häftad, Engelska, 2021-03-02
    495
    Köp
    Skickas från oss inom 5-8 vardagar.
    Key Marketing Metrics

    Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons an...

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  3. The Customer Asset

    av Neil Bendle, Shane Wang

    Inbunden, Engelska, 2023-12-17
    568
    Köp
    Skickas från oss inom 7-10 vardagar.
    The Customer Asset

    This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise st...

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