Per Skålén - Böcker

Vad är tjänstelogik och vad innebär det att leda och analysera företag och andra verksamheter utifrån tjänstelogik? Tjänstelogikens centrala byggstenar - värdesamskapande, värdeskapande, värdeerbjudanden och resursintegrering - introduceras och fö...

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What is service logic? What does it mean to manage and analyze organizations based on a perspective of service logic? Service logic may be contrasted with a goods logic, which used to maintain a dominant position not only in the private and public...

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The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book i...

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The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book i...

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Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book p...

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Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book p...

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