Richard E Petty - Böcker

This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the...

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This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the...

Läs mer »

This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the...

Läs mer »

Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area we...

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Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area we...

Läs mer »

This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that peoples attitudes could be assessed in different ways, from direct self-reports to disguised o...

Läs mer »

This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the...

Läs mer »

This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people?s attitudes could be assessed in different ways, from direct self-reports to disguised ...

Läs mer »

This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people?s attitudes could be assessed in different ways, from direct self-reports to disguised ...

Läs mer »

This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that peoples attitudes could be assessed in different ways, from direct self-reports to disguised o...

Läs mer »

Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area we...

Läs mer »

Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area we...

Läs mer »

It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other...

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It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each o...

Läs mer »

The study of likes and dislikes - what social psychologists refer to as "attitudes" - has been a central focus of the field for decades. What are attitudes? How can we study and measure them scientifically? How are they formed and change...

Läs mer »

The study of likes and dislikes - what social psychologists refer to as "attitudes" - has been a central focus of the field for decades. What are attitudes? How can we study and measure them scientifically? How are they formed and change...

Läs mer »