Rory Sutherland - Böcker

'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delay...

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HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—"one of the leading minds in the world of branding” (NPR) and "the don of modern advertising" ( Sunday Times )—explores the art and science of conjuring irresist...

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HOW DOES MAGIC HAPPEN? The Ogilvy advertising legendone of the leading minds in the world of branding(NPR) and "e;the don of modern advertising"e; (Sunday Times)explores the art and science of conjuring irresistible products andideas."...

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Random House presents the audiobook edition of Alchemy: The Surprising Power of Ideas That Don't Make Sense, written and read by Rory Sutherland. To be brilliant, you have to be irrationalWhy is Red Bull so popular - even though everyone hates the...

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Engineers plan transport systems, people use them. But the ways in which an engineer measures success - speed, journey time, efficiency - are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to tr...

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A breakthrough book. Wonderfully applicable to everything in life, and funny as hell. Nassim Nicholas TalebWhy is Red Bull so popular even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? An...

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Penguin presents the audiobook edition of Alchemy: The Surprising Power of Ideas That Don't Make Sense, written and read by Rory Sutherland. To be brilliant, you have to be irrationalWhy is Red Bull so popular - even though everyone hates the tast...

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A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your p...

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A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your p...

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How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment?How can they provide consumers with seamless exp...

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Rory Sutherland explores the stories and psychology behind the most influential marketing campaigns in history, and smashes apart received wisdom with a look at iconoclastic ideas.Advertising guru Rory Sutherland is a world-leading proponent of be...

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Engineers plan transport systems, people use them. But the ways in which an engineer measures success - speed, journey time, efficiency - are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to tr...

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Miért m?ködik az IKEA-hatás a gyógyszeriparban? Mit tanulhatunk a méhekt?l a fenntartható üzleti kapcsolatokról? Miként népszer?sÿthetjük a márkaépÿtés módszereivel az adófizetést? Kiszámÿthatatlan világunkban az üzleti sike...

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