S Tamer Cavusgil - Böcker

A concise but thorough review of essential concepts and techniques.   The Cavusgil/Knight/Riesenberger author teams new textbook A Framework of International Business concentrates on new realities in international business, emerging markets, ...

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This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting edge research to explore frontier topics in international business,...

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This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting edge research to explore frontier topics in international business,...

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China and India have in recent years seen a change in leadership, with each wanting to make an impact on their respective societies by bringing about significant changes in governance. This book looks at the impact of major institutional disruptio...

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China and India have in recent years seen a change in leadership, with each wanting to make an impact on their respective societies by bringing about significant changes in governance. This book looks at the impact of major institutional disruptio...

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"Developments in Australasian Marketing" presents excellent examples of the exciting range of marketing research that is being carried out by marketing academics in the Australasian region. The volume contains eighteen chapters selected ...

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As the first international convention focused on stimulating trade through policy actions, the International Symposium on Trade Promotion and Assistance sought to present a comprehensive treatment of the role of the public sector in trade promotio...

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The China Pakistan Economic Corridor (CPEC) is a flagship program of China?s ?One Belt One Road? initiative, created to boost economic cooperation between China and Pakistan with significant political and economic implications in the region. This ...

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The China Pakistan Economic Corridor (CPEC) is a flagship program of China?s ?One Belt One Road? initiative, created to boost economic cooperation between China and Pakistan with significant political and economic implications in the region. This ...

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The China Pakistan Economic Corridor (CPEC) is a flagship program of Chinas One Belt One Road initiative, created to boost economic cooperation between China and Pakistan with significant political and economic implications in the region. This boo...

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The China Pakistan Economic Corridor (CPEC) is a flagship program of Chinas One Belt One Road initiative, created to boost economic cooperation between China and Pakistan with significant political and economic implications in the region. This boo...

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China and India have in recent years seen a change in leadership, with each wanting to make an impact on their respective societies by bringing about significant changes in governance. This book looks at the impact of major institutional disruptio...

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China and India have in recent years seen a change in leadership, with each wanting to make an impact on their respective societies by bringing about significant changes in governance. This book looks at the impact of major institutional disruptio...

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For courses in international business. This ISBN is for the bound textbook, which students can rent through their bookstore.   A modern approach to international business International Business: The New Realities,  5th Edition  cate...

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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.   For courses in international bus...

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International Business: The New Realities connects to individuals facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors speak to this group's reliance on technology, their drive towards ...

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This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting edge research to explore frontier topics in international business,...

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Written by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe. Fully updated in light of the COVID-19 pandemic and other recent macro drivers, the autho...

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Written by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe. Fully updated in light of the COVID-19 pandemic and other recent macro drivers, the autho...

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Written by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe.Fully updated in light of the COVID-19 pandemic and other recent macro drivers, the author...

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For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theor...

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This work seeks to reflect both the greater scrutiny of quality of research in international marketing and the diversity of approach. Analytical techniques employed in the papers include: multiple regression; factor analysis; conjoint analysis; an...

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This book describes companies that conduct international business at or near the founding of the firm. Despite the limited resources that usually characterize new businesses, these Born Global firms achieve substantial international sales from an ...

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This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications o...

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This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the m...

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This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the m...

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"A very timely book for students and managers related to business opportunities and risks inherent in emerging markets. Written by some of the foremost experts in international business, it is a comprehensive, practical and highly readable book." ...

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