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Stephen L Vargo - Böcker

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  1. The Service-Dominant Logic of Marketing

    av Robert F Lusch, Stephen L Vargo

    Inbunden, Engelska, 2006-05-01
    2946
    Köp
    Skickas från oss inom 10-15 vardagar.
    The Service-Dominant Logic of Marketing

    Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, ...

    Läs mer »

  2. The Service-Dominant Logic of Marketing

    av Robert F Lusch, Stephen L Vargo

    Häftad, Engelska, 2006-02-01
    780
    Köp
    Skickas från oss inom 10-15 vardagar.
    The Service-Dominant Logic of Marketing

    Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, ...

    Läs mer »

  3. Service-Dominant Logic E-bok

    av Robert F Lusch, Stephen L Vargo

    E-bok (LCP), Engelska, 2014-01-30
    431
    Ladda ned
    Läs i Bokus Reader för iOS och Android.
    Service-Dominant Logic

    In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-...

    Läs mer »

  4. Service-Dominant Logic E-bok

    av Robert F Lusch, Stephen L Vargo

    E-bok (PDF, LCP), Engelska, 2014-01-30
    431
    Ladda ned
    Läs i Bokus Reader för iOS och Android.
    Service-Dominant Logic

    In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-...

    Läs mer »

  5. The Service-Dominant Logic of Marketing E-bok

    av Robert F Lusch, Stephen L Vargo

    E-bok (LCP), Engelska, 2014-12-18
    915
    Ladda ned
    Läs i Bokus Reader för iOS och Android.
    The Service-Dominant Logic of Marketing

    Expanding on the editors' award-winning article "e;Evolving to a New Dominant Logic for Marketing,"e; this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, rel...

    Läs mer »

  6. The Service-Dominant Logic of Marketing E-bok

    av Robert F Lusch, Stephen L Vargo

    E-bok (PDF, LCP), Engelska, 2014-12-18
    915
    Ladda ned
    Läs i Bokus Reader för iOS och Android.
    The Service-Dominant Logic of Marketing

    Expanding on the editors' award-winning article "e;Evolving to a New Dominant Logic for Marketing,"e; this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, rel...

    Läs mer »

  7. The SAGE Handbook of Service-Dominant Logic

    av Stephen L Vargo

    Inbunden, Engelska, 2018-11-10
    2168
    Köp
    Skickas från oss inom 7-10 vardagar.
    The SAGE Handbook of Service-Dominant Logic

    Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commerc...

    Läs mer »

  8. SAGE Handbook of Service-Dominant Logic E-bok

    av Stephen L Vargo, Robert F Lusch

    E-bok (LCP), Engelska, 2018-10-08
    1293
    Ladda ned
    Läs i Bokus Reader för iOS och Android.
    SAGE Handbook of Service-Dominant Logic

    Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a 'goods/product' logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and soci...

    Läs mer »

  9. Toward a Better Understanding of the Role of Value in Markets and Marketing

    av Stephen L Vargo, Robert F Lusch

    Inbunden, Engelska, 2012-06-08
    1414
    Köp
    Skickas från oss inom 5-8 vardagar.
    Toward a Better Understanding of the Role of Value in Markets and Marketing

    In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositi...

    Läs mer »

  10. Toward a Better Understanding of the Role of Value in Markets and Marketing E-bok

    av Stephen L Vargo, Robert F Lusch, Naresh K Malhotra

    E-bok (LCP), Engelska, 2012-06-08
    1538
    Ladda ned
    Läs i Bokus Reader för iOS och Android.
    Toward a Better Understanding of the Role of Value in Markets and Marketing

    In their 2004 article "e;Evolving to a new dominant logic for marketing,"e; Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value proposi...

    Läs mer »